FishDaddy announces acquisition of All-Terrain Tackle from Clam Outdoors

FishDaddy LLC Announces Acquisition of All-Terrain Tackle from Clam Outdoors®

LESTER PRAIRIE, Minn. — March 12, 2026 — FishDaddy LLC announced the acquisition of All-Terrain Tackle from Clam Outdoors®, bringing together two Minnesota-based fishing tackle brands and setting the stage for the relaunch of All-Terrain Tackle.

FishDaddy, based in Lester Prairie, Minnesota, is known for its growing lineup of innovative fishing tackle, including LED-equipped lures and accessories.

“All-Terrain Tackle is a well-known brand throughout the Upper Midwest,” said Andy Clayburn, owner of FishDaddy. “We see a tremendous opportunity to build on the reputation the brand has established while investing in the products and positioning it for the future.”

All-Terrain Tackle was originally founded by Steve Hauge in Prior Lake, Minnesota. The company developed a strong following among bass anglers through its lineup of purpose-built bass jigs and grassroots marketing efforts. Over the years, professional anglers competing with All-Terrain Tackle products have earned significant tournament winnings and helped establish the brand within the competitive bass fishing community.

As part of the acquisition and relaunch process, FishDaddy has gathered feedback from the brand’s original founder, professional anglers, Clam Outdoors’ design staff, dealers, and distributors.

“We found several consistent themes in those conversations,” Clayburn said. “People have a lot of respect for the All-Terrain Tackle name and its products, but they also see opportunities for improvement. Our focus will be on preserving what made the brand successful while improving the products and preparing the line for its next chapter.”

FishDaddy plans to pause All-Terrain Tackle sales during the 2026 season while the company evaluates, updates, and prepares the product lineup for a full relaunch in 2027.

Distributor and dealer ordering for the 2027 season is expected to begin in May 2026.

“We’re extremely excited to reimagine what All-Terrain Tackle can become,” Clayburn said. “Our goal is to bring back the entrepreneurial spirit that helped make All-Terrain Tackle successful in the first place and use that foundation to build an even stronger brand moving forward.”

About FishDaddy LLC

FishDaddy LLC is a Minnesota-based fishing tackle company focused on developing distinctive fishing products for ice and open-water anglers. Its product lineup includes LED-equipped fishing tackle, soft plastics, terminal tackle, and fishing accessories designed to give anglers more ways to trigger the bite.

About All-Terrain Tackle

All-Terrain Tackle is a Minnesota-founded fishing tackle brand best known for its bass jigs and tournament-proven designs. The brand has developed a strong following among bass anglers, dealers, and competitive fishermen throughout the Upper Midwest and beyond.

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