FishDaddy Launches Redesigned FishDaddy.com Website and Improved Shopping Experience
LESTER PRAIRIE, Minn. — September 28, 2026 — FishDaddy LLC has launched its newly redesigned website at FishDaddy.com, completing the company’s move from FishDaddyOutdoors.com to a shorter, simpler primary domain and introducing a more streamlined shopping experience for customers.
The redesigned site is part of a broader effort to simplify the FishDaddy brand while making it easier for anglers to shop, compare products, learn about new tackle, and connect with the company.
“Our goal was to make the site easier to use and make it easier for people to find what they’re looking for,” said Andy Clayburn, owner of FishDaddy. “FishDaddy.com is a cleaner fit for the brand, and the new site gives us a better foundation as we continue to grow.”
A Simpler Way to Shop FishDaddy
The new FishDaddy.com organizes products into clearer categories built around how anglers shop, including Open Water, Ice Fishing, LED Spoons & Jigs, Soft Plastics, Terminal Tackle, Accessories, and Closeouts.
Product pages have also been updated with clearer variant selections, improved product imagery, more consistent descriptions, and expanded information on sizes, colors, LED options, features, and intended fishing applications.
The result is a more straightforward shopping experience designed to help customers understand product differences and find the right option faster.
Improved Product Discovery
The redesigned site places greater emphasis on product discovery by season, species, and fishing style.
Collections and navigation have been reorganized to better separate ice-fishing and open-water products, while product naming, descriptions, specifications, and product information have been standardized across the site.
FishDaddy.com also features The Bite, the company’s educational content hub covering fishing techniques, seasonal strategies, rigging information, and product-use articles.
A separate News & Press section now gives consumers and business partners a dedicated place to follow product launches, company announcements, retail expansion, partnerships, and other FishDaddy news.
FishDaddy.com Is Now the Company’s Primary Website
With the launch complete, FishDaddy.com is now the official primary website for FishDaddy.
The move from FishDaddyOutdoors.com gives the company a shorter and more direct web address that aligns more closely with the FishDaddy brand.
The former FishDaddyOutdoors.com domain continues to serve as a legacy address and redirects visitors to the new FishDaddy.com site, helping provide continuity for existing customers, dealers, and partners.
Built for the Next Stage of FishDaddy
The website redesign is part of FishDaddy’s broader investment in ecommerce, retail growth, dealer support, and brand development.
The new platform is designed to support future product launches, expanded dealer distribution, educational content, company announcements, and continued growth across both ice-fishing and open-water markets.
“We wanted a site that could grow with us,” Clayburn said. “It needed to be easier for customers to shop, but it also needed to work better for our dealers and partners as we continue expanding the brand.”
About FishDaddy LLC
FishDaddy LLC is a Minnesota-based fishing tackle company focused on developing distinctive products for ice and open-water anglers. Its product lineup includes LED-equipped fishing tackle, soft plastics, terminal tackle, and fishing accessories designed to give anglers more ways to trigger the bite.